Social media is, without a doubt, the easiest way to get your message across to your target audience, with the right skill. Social media is today’s global marketplace solution to good, old-fashioned, word-of-mouth marketing. But if you want to take advantage of this powerful tool, you need to focus your efforts on the best media platforms for your business. Here are some guidelines about which social media platforms are best for different niches.
Everyone should be using Facebook. Hands down. It doesn’t matter if you don’t like Zuckerberg and the scandal surrounding the social media giant. The bottom line is that there are billions of accounts on Facebook. In fact, about 70 percent of Americans have an active Facebook account, and most of them get targeted ads that do get clicks. If you don’t have a Facebook page, you’re missing out on your best social media tool.
Instagram is one of the best platforms for digital marketing, but it won’t work well for everyone. People who provide a tangible product or service that can be summed up in an attention grabbing picture and link can make the most use of Instagram. If you can get your posts shared by the big influencers, it could net quite a big ROI.
YouTube
No matter what type of business you have, there is a way to promote it on YouTube with a personalized video. If you’re not sure how you would translate your business or skill set to a video, an expert marketing agency such as ours can take away the guesswork and give you a video that will really work. For a video to be successful, it has to be well-planned and provide truly useful or interesting information.
Twitter is still important, but it really isn’t a large focus when it comes to most digital marketing strategies. Having a few posts and an active page is good, but you don’t necessarily want to put a lot of time and effort into it. On the other hand, making a quick post about issues important to your target audience while you’re about your workday can be fun and rewarding.
Other Options
There are a few other social media tools that many people use to market their business. These options are not appropriate for all businesses, and they are not nearly as popular. These include:
- Linked In: Originally a place for employers and employees to connect, Linked In has become a huge networking community of professionals in all industries and markets. But even at that, it doesn’t make sense for some businesses or individuals.
- Pinterest: Pins can be great for some businesses. But for most, it just isn’t going to make much sense to promote this way. Pinterest is best used by providing useful information that relates at least loosely to your business or your target market’s interests.
- Reddit and Quora: Reddit and Quora are very similar and are equally popular with the college crowd. Reddit breaks things down into categories, or subreddits, and then people can create subreddits for specific issues or topics. Quora does something similar, but it is a site of questions where knowledgeable people can give answers. These can be a good place to snag some leads of young adults, but not much of anyone else.
If you aren’t sure where you should go with your social media marketing, we are happy to offer our expertise. Contact us today to schedule a consultation.