The FAQ page is the corner of a website where potential customers can get the answers to their queries. It holds the same value as your website’s home page. The FAQ page can provide your clients with some in-depth information about your firm. Almost all legal clients opt for the internet to find an attorney so it is obvious that these clients have queries about the legal services. So the FAQ page provides answers to all these queries on a single page.
According to a survey in 2020 on legal firms, 97% of the law firm websites don’t have personalized content for their clients. So the FAQ page provides personalized content to the clients. This page can guide them and provide them with the information for the next step to take for their case.
Having a FAQ page on your website presents your website as a useful resource for the clients. By anticipating and answering the questions of your potential clients’ you build a relationship of trust. You allow them to set expectations by providing transparent and factual answers.
Finding questions for the FAQ page
There is a simple process of finding the questions for the FAQ page. Find a question related to industry, niche, or field that people may ask. Then create a page stating that question along with a clear answer. You can use the following way to find more questions:
Your experience: Every legal expert has a question that they answer so many times.
Feedback on your website: Pick questions from comments, contact form, email, and texts.
Surveys and polls: You can find and conduct polls on social media and on your websites.
Quora: It is the most popular Q&A forum on the web where you can find the most popular legal questions.
Consider the location that your law firm serves and create an FAQ page that revolves around the unique needs of the community. Considering the location is important as law differs based depending on the state, county, and city jurisdiction. You will face less competition for the local FAQ about your state’s laws. Due to location, Google can also associate you with a particular region and recommend you for local searches.
Another good way to identify new FAQs is to find out about the recent changes and developments in the law. An FAQ page should be a judgment-free zone where there is no space for stupid questions but it has all the required information for the users.
Formatting the FAQ page
If you want to satisfy Google’s algorithm, you can’t overlook the structure of your FAQ page. You can’t just paste a long blog or paragraph on the page. You need to optimize the FAQ page carefully.
- Ensure that the page has a header/title and meta description according to your content.
- Group similar questions into one category, under one header.
- Make sure to use anchor tags so that you can link some sections.
- Use schema markup so that Google can index your page.
- In case you have a long FAQ page, add a search bar so that your potential clients can type the question and find the answer quickly.
- Make sure to interlink your FAQ page with other web pages.
We hope that you find the above information helpful to optimize the FAQ page of your law firm’s website. If you want to learn more, feel free to contact the best law firm marketing services in Florida.