As more and more people opt out of ads on streaming platforms and cancel their cable packages, social media is quickly becoming the forerunner for getting your message to the masses, depending on your target demographic. Even though there are some new players on the field, you can’t go wrong with the tried and true social networks that host millions. Here are the social media platforms that you should be part of in the coming year.
A lot of the people getting away from Facebook are moving to Twitter. So if you have ignored this platform up to now, you should plan on taking advantage of it now. Getting a regularly updated profile is the first step.
Many people don’t think of LinkedIn as a social media platform, but it really is. LinkedIn is about more than just seeking employees, it is about reaching customers and building professional relationships and partnerships that can benefit you now and down the road. A company with a well established LinkedIn profile will have an easier time getting new business from professionals.
If you offer a service rather than a product, you might think about passing over Instagram, but you should really reconsider. There are several ways you can use pictures and infographics to promote your business, regardless of your offerings. Feminine Millenials are the most common users of this platform.
A lot of people are unhappy with Facebook these days, but every business should still be marketing on the platform. As more people complain about posts being mistakenly deleted for “community standards” and smaller groups and business pages are being buried by corporate sponsored content, many small businesses quickly become frustrated.
Even though people are starting to migrate away from the platform, there really isn’t a suitable replacement as of yet. Enough of your target market is still here that you’ll have to keep up with Facebook marketing if you want to be successful this year. Perhaps by 2022 we’ll have more options.
Do you need help choosing the right social media platforms for your business? Contact us today for more information about how we can help you with your social media marketing.