ROI, or return on investment, is a critical measurement in all facets of marketing. Without the ability to measure ROI, you’ll have trouble understanding what works and what doesn’t in your marketing strategy. This makes it difficult to optimize your marketing efforts and make valuable improvements. 

Understanding Social Media ROI

Social media ROI is the percentage that expresses the amount of value-generating social media actions divided by the financial investment put into those actions. This ROI is notoriously difficult to measure. This is mainly because different people within a company may see the value of social media actions differently.

For example, the marketing team may view account follows post likes, reposts, and similar social media actions as the value to measure for ROI. However, the sales team may consider email subscribers, website hits, and phone calls the key metrics in social media ROI. 

That said, there are effective methods of measuring and improving social media ROI. These include:

Google Analytics

When it comes to measuring social media ROI, Google Analytics is one of the best tools around. It provides social reports that display the social media platforms that are the most successful, the success of specific social media actions, and the popularity of different types of content. Google Analytics also provides information on conversions for your social media accounts. 

Built-In Social Media Analytics

Most of the major social media platforms provide built-in analytics. This makes it easy to view how your accounts are performing on individual platforms. You can use this information to help determine your social media ROI, although you’ll need additional data to understand how effectively your social media actions are leading to conversions. 

Expert Social Media Marketing Services

The most efficient strategy for measuring and improving your social media ROI is to enlist expert assistance. Catania Media Consultants provides leading social media marketing services to take the guesswork out of your ongoing social media strategy. Contact us today to learn more.