Tips on Improving Your Content Using Google’s New Search Console Insights

Google is frequently releasing new tools and features to improve businesses’ digital marketing efforts. Search Console Insights are new from Google and provide a close look at how your content is performing with your audience. Information provided by this new feature can guide your content creation so that it generates more traffic and high-quality leads for your site. 

What Exactly Is Search Console Insights?

Search Console Insights was developed with content creators and publishers in mind. This new feature provides valuable information about content performance, as well as how people discover the content. This information is generated with data from Google Search Console and Google Analytics. 

Anyone with a verified Google Search Console property can use Search Console Insights. This feature can be accessed from Google Search Console’s overview page, as well as the iOS Google App’s account menu. 

How to Improve Content with Search Console Insights

Search Console Insights provides information including:

  • How new content pieces are performing
  • Your website’s best performing content pieces
  • How your content is discovered across the Internet
  • The Google searches that lead users to your content
  • The articles that lead users to your content and site

By understanding which of your content pieces perform the best, you can create better content that is focused on the topics and formats that offer the most value to your audience. Moving forward, you can use these insights to hone your content according to your audience’s past preferences.

Additionally, by learning about how your content is discovered across the Internet, you can put your marketing efforts and resources toward the platforms that are generating the most leads. You can also incorporate popular search terms that lead users to your content into your SEO strategy

Catania Media Consultants provides extensive digital marketing and SEO services to draw visitors to your site and convert leads to sales. Contact us today to learn more.