Some media trends for this year were planned and expected, but others have been born out of the new digital age of the pandemic. Yes, people have been working from home and schooling online for years, but it has only been in 2020 that companies of all sizes and ages have embraced digital and online marketing. Here are some of the hottest trends that started this year and are expected to continue into 2021.

Digital marketing and SEO

Getting your business in front of internet users is your primary goal for advertising. If it’s not, you should reevaluate the relevance of your marketing efforts, but digital marketing is changing. Google has added several features to their search engine, including featured snippets that all companies are going to be vying for. Local SEO is more important than ever and is easy to accomplish with good content and a well-developed Google My Business listing.

Social media marketing trends

Social media advertising is going to start getting even more popular than it already is in the coming year. The vast majority of the country is streaming all or most of their TV and movies, as well as music. Paid subscribers get commercial-free watching or listening, but that means you can’t get your message to those people. Social media is the best alternative here because nearly everyone is on some type of social media daily.

Online and streaming advertising

There are still some streaming services that require the user to sit through commercials. Hulu’s most basic package still includes commercials. You can also get commercial spots on Vudu and most of the free streaming services. Even music streaming services that offer ad-free listening have media ads on podcasts.

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