Starts with a plan and finish with results.
PERSONAL INJURY
The number one reality of a personal injury law firm’s marketing campaign is the amount of budget allocated to the success of the campaign and how much they spend on advertising.
And, yes, while we do agree that budget does play a significant role in the successful accomplishment of the marketing campaign, it is only partially true. Here at Catania Media, we have a very different approach to this strategy. Our team likes to use a strategic agenda instead of throwing dollars into areas that our experience tells us will not work. Since we have already been there and done that so to speak, we can bypass the losses and go straight to the WINS immediately by allocating the proper resources in the direction of highest ROI campaigns from day one.
A law firm’s marketing strategy leaves very little room for error when a huge budget simply doesn’t exist. In order for law firms to be just as successful as those firms spending hundreds of thousands of dollars, they must have a seamless, well-executed marketing strategy. Our team is here to help those firms compete for business and learn techniques that will propel them to the top of the rankings even with marginalized budgets.
Let’s talk about “Law Firm Economics”
If you’re a lawyer who has previously tried to market your firm on your own or have invested minimal amounts with little research and have had no success, we want you to know that you’re not alone. Most firms at one point in time in their progression started out in a similar capacity and learned that it doesn’t work.
Supply and demand is the key here:
Most firms learn to understand the principle. When something is scarce, the price goes up. When more law firms advertise, the price goes up. Only so many “personal injury lawyer” keywords exist. And, many personal injury firms try to find the right balance: the most valuable cases for the least amount of money. Here at Catania Media we can help you bypass all of those headaches and fundamental mistakes. We can take the guess work out of it for you and show a proven system from day 1.
Since Catania Media is a Law Firm Marketing Company that is highly specialized in this particular industry and knowing all of the inner workings of the lead to ROI mechanics, we can streamline your success faster and with less costs overall due to the fact that we won’t be making mistakes and spending your advertising dollars in the wrong place.
We consider ourselves to be the “Personal Injury Law Firm Marketing Company”
Finding a successful but still smaller marketing agency is key. You’ll want a company with a dedicated account manager who knows your firm and its website inside and out.
When interviewing an agency for personal injury law firm marketing, ask how many accounts each account manager is responsible for. You will then learn that most likely, you will be handed off to some middle range managers who really don’t have a grasp on the Law Firm Industry as a whole. Sure, they know digital marketing but not the nuances of the legal industry. This is the reason we are emphatically asking you to look closely with who you want to represent your firm. Catania Media is well known in Florida as the company that focuses on Personal Injury Law with case studies behind it to prove our success and our dedication.
Here is our dedicated Role of being your Personal Injury Lawyer Marketing Team
In general, personal injury marketing helps your firm accomplish four goals:
- Building your firm’s brand awareness.
- Getting in front of quality potential personal injury clients.
- Growing your legal practice by adding to your client list.
- Reputation Management. (The unsung hero)
Now, for the specifics. It’s important to understand that the following personal injury lawyer marketing strategies are in no way mutually exclusive. As a matter of fact, you should be using these marketing strategies in tandem.
Personal injury law firm marketing strategies can be broken up into two basic categories –
- Awareness
- Positional
Personal Injury Lawyer Awareness Campaigns
Good branding can help your practice stand out among other personal injury law firms.
As you know, branding includes a variety of elements: the colors of your visuals, the consistency of your graphics across platforms, your firm’s value proposition, etc. We have a few special tricks of the trade when it comes to branding. We don’t want to give away all of our secret recipes here online. But feel free to reach out to us and set a time for a private consultation.
When it comes to personal injury lawyer advertising, most firms associate the marketing with brand awareness campaigns. The typical mediums for awareness campaigns include:
- Billboards
- Television
- Radio
- Mass advertising at its best
The goal of any brand awareness campaign is to get as many people to know who you are and what you do, as possible.
Then you have Educational Awareness
Educational Awareness 101
Another type of awareness campaign is educational awareness. This type of campaign works the same way but with one major exception.
Instead of wanting people to remember you, you want to teach them something. We see this most often with product liability cases.
Sometimes, people may not know they even have a personal injury case. So, personal injury firms that specialize in product liability will spread awareness to those who may have been injured.
We consistently run both types of campaigns for our clients and we delivery results that most other media companies can’t really touch.
