The medical industry is constantly changing, especially the way patients select their healthcare providers. With the rise of telemedicine and new health information, medical clinics of all types have to adjust their marketing strategies to fit the new way their patients search for them.
Medical Clinics
What does this mean for your medical practice?
It means that you need to evaluate the way you implement your medical practice’s digital marketing strategy. In this day and age, companies are looking for the most effective ways to boost their marketing efforts online without spending an arm and leg to get new patients in the door.
The traditional medical clinic may be an in person one-on-one practice, but your healthcare clinic marketing doesn’t have to be traditional. In fact, it shouldn’t be at all. Over 87% of medical consumers searching for a healthcare related topic will begin their search online or through social media. The days of the old yellow pages are gone.
If they don’t search for healthcare online, they rely on word-of-mouth and recommendations from others, which can be found in online reviews or enhanced via social media marketing. Catania Media will help you build out your review and online reputation management protocols. As you already know, in the healthcare industry one negative review can severely impact your practice. However, when you work with a marketing team that knows the importance of using techniques to combat those negative reviews, like patient experience surveys, you will be able to not only uphold your brand image, but build a better connection with past clients.
