To ensure a strong foundation for successful law firms, a robust online presence is vital. It helps attract new clients, maintain existing relationships, and educate potential clients about the firm. However, all these things cannot be achieved with a static, traditional, and plain website. As people are expecting more creativity, law firms should come up with more modern and aesthetically pleasing websites that prioritize ease of use. For that reason, in the next part of this blog, we are going to have a look at the list of the most important elements of modern law firm websites.
Automatic videos
Videos that play automatically in the background can add a lot of interest for the visitors. You can use videos to provide information that would otherwise require a lot of content. Moreover, the human brain process videos much more quickly than any other media. So it can make it easier for people to absorb information.
Hidden menus
A huge number of websites have long menus that have several options to choose from. Although users appreciate having everything on the screen, long menus can take up a lot of space and diminish the customer experience. This is why the smart legal marketing approach suggests hidden menus. They are also known as hamburger menus because the stacked items resemble two burger buns and a patty. These menus save space and also make it easy to navigate elements on the website.
Good quality images
Law firms often don’t have so much showcasing via images. However, some firms sell things like books, special reports, templates, and more. In such a case, it is vital to highlight these things with high-quality images. It will help you benefit from your offerings.
Mobile friendly design
This is not a new trend however its importance is increasing day by day. Mobile traffic contributes to half of the entire web traffic. The majority of the time, people begin their search on mobiles so if a website is not mobile-friendly, you may lose half of your potential clients. Elements of your website including, text, images, and buttons, should be resized based on the visitor’s device. And if people find it bothering to figure out things on your website, they are likely to move on to the next site.
Speed optimization
No matter how perfect everything on your website is, your prospective clients won’t convert if it takes too long to load. Thus, it is vital to optimizing every element of your website in order to reduce loading speed time. Compressing file size hosted on your website can help a lot. Moreover, you can use tools to reduce the time between clicking and getting the content on your website.
To conclude
When it comes to website design, you cannot rely on the “make it and forget” philosophy. You will need to periodically evaluate your website and make sure that it is adhering to the latest trends and market demand. You will need to take care of quality content and user experience regularly. This is it for this blog but if you want to know more about legal marketing in Tampa, feel free to get in touch with the experts.