Finding new clients is typically the top concern for lawyers, of course after dealing with difficult clients and putting in long hours. Obtaining new clients is the largest issue facing owners of small law firms. A smart move to build your brand and interact with potential clients who need legal services is to invest in law firm advertising.

But advertising is challenging. To make money, you must first spend money. Making an effective advertising strategy for your law company is crucial, which is a major factor in the fact that many attorneys seek the advice of legal marketing professionals when developing their strategies and campaigns. Advertising can help you increase your revenue and serve more customers when used in conjunction with other elements of your law firm’s marketing plan.

At Catania Media Consultants, we provide professional law firm advertising services in Tampa to help attorneys boost their growth. Based on years of business marketing experience in the legal sector, here are three proven advertising ideas from our marketing experts for law firms. Let’s get going.

Run YouTube Ads

You might believe that your work is finished if you already have a lengthy, excellent video up on your YouTube channel. You’re in the lead, getting results, and content with staying put. That’s a big mistake. Even while a long-form video is an ideal format for getting over customer objections for educational purposes, it functions best in combination with shorter videos.

Google presented original research on the effectiveness of the shorter bumper ad type on YouTube at Google Marketing Live 2019. Compared to the 30-second TrueView ad, short-bumped advertisements increased ad recall by 107% and purchase intent by 134%. YouTube bumper ad reads “Ad will end” rather than “Skip ad,” making it impossible to skip it for viewers. These advertisements are a wonderful and cost-effective approach to ensure that all of your potential clients continue to think of you.

Consider Using a dedicated Landing Page for Your Online Ads

For each and every one of your advertising campaigns, you must deploy a dedicated landing page. The last thing you want is for a prospect who has seen your advertisement to leave your website. However, they will quit if they believe the website is unconnected to the advertisement they clicked on or the promoted product. They probably won’t stay to learn that you also handle accidents if the advertisement says “Car Accident Lawyer” and your landing page says “Hire Corporate Attorney.” Conversion rates can be increased by up to 200% with dedicated landing pages that are consistent with the advertising message.

Launch a Facebook retargeting campaign

You don’t want to let any visitors who have arrived as a result of Google search ads or organic search bounce away and vanish. An online visitor could never think of you again once they leave your website. Retargeting advertising lets you reach out to website visitors who have already been to your site. Many of them will be potential customers and leads who have some interest in your business. Retargeting ads can boost conversions by up to 51% by including them in your digital marketing strategy. The first step in setting up a retargeting campaign is to add a Facebook Pixel to your website. Following that, you can use the Facebook Ads Manager to establish a “custom audience” of website visitors.

You can use these three marketing strategies as a strong starting point for the expansion of your law firm. If you want to learn more about legal marketing for your business growth, contact us at Catania Media Consultants for relevant and affordable Law Firm Advertising Services in Tampa. Give us a call to discuss your marketing goals.