When you own a business website, it is vital to focus on the quality and quantity of traffic you drive to your website through your marketing strategies. More visitors to your website means more profitable business with successful leads and conversions. Search engines are the best way to drive targeted online traffic on a business website with the right SEO (Search engine optimization) and SEM (search engine marketing) strategies. It is more impactful to use SEO and SEM together to maximize the effectiveness of your search marketing strategy for quick business growth.
Search engine optimization (SEO) is the digital marketing practice to drive organic traffic using keyword and content optimization on a website. On the other hand, Search engine marketing (SEM) is the paid strategy to drive traffic through search engines using PPC (pay-per-click) services. While SEO focuses on organic traffic and SEM focuses on paid search traffic, both services aim to boost the search engine visibility of your business. Another key difference between SEO and SEM is that SEO takes its time to show results, while SEM delivers instant results through paid promotions. But, SEO drives continuous and long-lasting traffic through search engines; on the other hand, SEM or PPC ads drive traffic to your website until the promotion lasts.
Both SEO and SEM have their advantage over others, but you can successfully leverage SEO and SEM together for the best results. If you are implementing the right tactics for both services to appear at the top of the search results, they will complement each other for maximum benefits. Here’re the key benefits that you can achieve SEO and SEM working together:
More visibility in search results:
When you target similar keywords in both SEO implementation and paid marketing to appear in the search results, there are chances your business may appear at the top of organic results and paid searches for the same search term. Keep in mind that you have an active PPC ad running to make your website appear in paid search results. It increases the search engine visibility of your business and drives more traffic to your website.
Improve click-through rate:
When users find your business in both organic SERPs and paid searches, it makes them believe that your products or services are among the bests in the industry. It may be a convincing factor that could lead to a successful click on your ad or organic search result if they are relevant to them. It will improve the click-through rate of your business from the SERPs to drive more traffic to your website or landing pages.
More leads and sales:
SEO and SEM together increase the search engine visibility of your business which results in more traffic to your website. Both practices focus on a target audience with relevant keyword uses and optimization. With more traffic, you will reach more potential consumers who are looking for products and services similar to yours through search results. It will help you generate more successful leads and sales as visitors coming to the website through search results are more intended to make a purchase or hire your services.
When you know how to use both SEO and SEM together in your marketing strategies, it may help you grow your site’s traffic. You can combine insights and data from both services to optimize your results for maximum benefits. If you are not an SEO and SEM expert, hiring a professional digital marketing agency is the best you can do to successfully leverage both services together. If you are looking for SEO and SEM services in Tampa, in the USA, contact us at Catania Media Consultants for the customized services as per your business goals and requirements. We will help you get more traffic to your website via paid as well as organic strategies.