Do you have a marketing plan? If you developed a business plan to give lenders, investors, or potential marketing partners, it may not have a sufficient marketing plan. If your plan covers less than a page of your business plan, it is not detailed nearly enough to be effective.

In actuality, your marketing plan should be about the same length as the rest of your business plan put together. The document should be based on real market research, demographics of your target market, opportunities for growth, and the primary methods of marketing and advertising you want to include in your marketing mix. 

To get such a developed marketing plan usually requires professional assistance. Whatever your business is, you likely got into it because it was your passion, not because you knew how to run a business. While you might be able to do a basic business plan on your own with some templates and creative writing, there is no substitute for a well-researched and carefully implemented marketing plan.

Even if you are a small business owner, you should have a detailed marketing plan. Your plan will look different than one for a corporation, likely because you are advertising for a local market. But you can actually use some of the same marketing strategies as the big boys quite effectively (and inexpensively) for your own business.

You see, the latest trends in marketing are leading to digital advertising, not just in browsers but in other forms of media. Streaming stations like Spotify, Pandora, or YouTube offer wonderful opportunities for smaller businesses to compete with similar ads as the big corporations. You can also get into advertising on streaming channels like Hulu, Vudu, and some free streaming apps, and very inexpensively.

If you want a marketing partner that can provide you with a detailed and efficient marketing plan and put it into effect, contact us today for your consultation.