Email newsletters are a simple marketing tactic that, when used effectively, can generate a high volume of leads for businesses. However, many businesses fail to optimize their email newsletters, which keeps them from making the most of their digital marketing strategies. Below, you’ll find our top tips for creating an email newsletter setup that draws high-quality leads to your business. 

Have a Consistent Schedule. 

Consistency is crucial if you want your email newsletters to routinely generate leads. Whether sent out weekly or monthly, your email newsletter should follow a clear schedule. This strategy will strengthen your brand awareness while giving everyone on your distribution list several opportunities to engage. 

Include CTAs for Readers Who Skim. 

There’s an abundance of written content online today. So, it’s no surprise that many people only skim content, rather than reading it all in detail. Your email newsletters should accommodate this with a clear CTA, also known as a  call to action, and thoughtful formatting to emphasize it. 

A CTA prompts your reader to take action and interact with your brand; this is key in generating leads. With a CTA, you can encourage readers to visit your website by clicking a link, where they may review your products and make a purchase. To convert email newsletters into sales, CTAs are essential. 

Offer Value to Your Target Audience. 

The truth is that email newsletters have become a standard marketing tactic for businesses across all industries. So, you can bet that your customers are already receiving a significant number of newsletters in their inboxes. To make sure that people click on and actually read your email newsletter, rather than leaving it unread or sending it straight to spam, you need to provide value to your target audience. 

Each email newsletter should contain valuable, actionable information that’s tailored to your target audience. From relevant news to product guides to useful tips, there are plenty of avenues that you can go down to make your newsletter a consistently valuable source of content for customers. 

To optimize your business’s marketing strategy, contact Catania Media Consultants today.