Many people don’t believe that they can use Instagram for effective marketing of their law firm. Instagram has grown a lot in terms of popularity in recent years. So it can allow you to communicate directly with your target audience and improve your social media presence without paying anything for ads. Further in this post, we are going to learn how you can convert your Instagram followers into potential clients so make sure to read till the end.
Create a business development channel
To achieve success using Instagram, you will need a strong base. Audience research and mobile-optimized business channels are this base. Instagram offers you a lot of options that can make this process easier for you. Add one of the action buttons to your profile. You can try the “Book Now” or “Get Quote” button to get more leads. In addition to this, you can add a link to an optimized landing page in your bio. Review account insight to know what drives most of the results. Use post captions and poll stickers to ask your audience what they want more from you.
Post content to increase brand awareness
In this step, you should focus on driving discovery and brand awareness of your firm. The key here is to go for educational or entertaining content instead of selling. Keep in mind that your future clients have just started the research. So provide content that can help the customers know about your business. For example, you can post your views on the latest issues or trends. Don’t forget to highlight the best features of your business. Instagram prioritizes content that is engaging, relevant, and informative. For that reason, deliver informational insights without a pushy CTA.
Post content to encourage conversion
Once your audience knows about you, it is time to show them why they should consider you over others. You should guide prospects to a buying decision without being too promotional. Now, people might be looking for more detailed information. It is the stage where people who are genuinely interested in your business, exchange their contact information. Comments can be helpful however DMs are an even better way to grab opportunities. So if the conversation in the comments is going well, don’t hesitate to DM them.
Cultivate loyalty
Use Instagram to promote engagement and develop a stronger relationships with clients. Offer exclusive content to your client as this will help you to get referrals. Utilize DM labels to find current clients and connect with them with premium content. Follow clients that follow you and comment on their posts as well. This will help you to get more engagement. Ask your clients to share their views and experience with your firm and post them (after getting permission). This will act as social proof of the quality of service that you provide for others.
To sum up
Many people believe that Instagram ads are vital without putting organic efforts into the platform. However, with the help of the above post, you can get more leads into your sale funnel without paying for ads. Moreover, you can hire the best legal marketing services in Tampa to get more legal marketing tips and assistance for marketing strategies.