At present, digital marketing has become an integral part of marketers’ lives. However, a decade ago, traditional marketing was more prevalent. Now, most businesses are facing the dilemma of which type of marketing they should focus on to maximize their benefits. To be honest, for businesses, traditional marketing and digital marketing don’t have to be the opposite. When they are combined, they can bring dramatic growth to your business.
Therefore, to grow your business in Tampa, hiring media advertising services can be very helpful as you will get insights into effective advertisement strategies and the right placement to get the most out of your advertisements.
For beginners, let us explain what both types of marketing are with examples.
Introduction to Traditional and Digital Marketing
Traditional Marketing is the form of marketing that is done entirely offline. A few examples are print (magazines and newspapers), broadcast (television and radio), direct mails, and telemarketing.
Digital Marketing is the form of marketing that is carried out online. Some of its examples are SEO, PPC, Content Marketing, Social Media Marketing, and Email Marketing.
Each of them has unique advantages.
For instance, traditional marketing has been practiced for decades, which means it is a tried and tested approach to advertise and market your products. At the core, traditional marketing focuses on building brand awareness and promotion of products and services on a massive scale. Though it could be a little expensive, it comes with various benefits like active customer acquisition, proven effectiveness, and accessibility.
On the other hand, digital marketing helps you target a specific audience. It is a highly-targeted and result-driven approach and comes with benefits like passive customer acquisition, adaptability, niche-specific, and affordability.
How does the combination of digital and traditional marketing help grow your business?
According to research conducted by the Interactive Advertising Bureau, showing a constant message to consumers across a variety of advertising channels can increase the purchase intent by 90%.
Thus, when the scope of placement of your advertisements increases by combining digital and traditional marketing, the chances of consumers knowing and buying your products increases.
The combination of digital and traditional advertisements will expose your business to a larger audience and the bigger audience you have, the more business you will gain. Besides, the fact that various digital marketing techniques such as content marketing include passive customer acquisition which complements well the active customer acquisition tactics in traditional marketing.
Using digital and traditional marketing simultaneously can drive insane results for your business. Be it customer acquisition, reputation management, or brand awareness/recognition, you can make it all possible with mix-media advertising services.
Even if one strategy is not working for you well, you don’t have to worry about it because the other strategy will cover up for it. When you want long-term results, it is best to diversify your advertising strategies.
In the end, we would like to suggest using digital and traditional marketing together rather than considering them opposite or enemies of each other. By doing this, you will increase the chances of achieving a huge level of growth in your business.