Better ideas for fast growth.
CRIMINAL DEFENSE
If your law firm focuses on criminal defense law, you want to make sure your advertisements get traction in and among the categories of criminality that you focus on the most. Not all cases are considered the same.
Many people looking for the best criminal defense attorney will shy away from lawyers who claim to do it all. Believe it or not, the same can be said for the marketing industry. That’s why aligning your company with a dedicated expert in your field is so critical and could be one of the single most important decisions your firm will ever make.
It’s been said that having a faulty image and lack of professional marketing only hurts your chances and makes it even more difficult to get back to the top of the heap of competitors all fighting it out for the piece of the pie.
Many law firm marketing agencies claim to provide defense attorneys with top quality legal marketing, and they may provide decent results. But, when you opt for “do it all” agencies who don’t specialize in one area (or even a few areas for that matter), you’re not going to get the expertise or attention to the right details that you would with a firm whose primary focus is on legal marketing.
Here with Catania Media Consultants, we take a personal interest in the success of each campaign. We analyze results, AB test campaigns to determine what could or what could not have been better. We constantly strive for the very best results for our clients. We work directly with you to identify and accomplish the goals for your criminal defense law firm.
Marketing for Criminal Defense Lawyers Specifically
This is a very unique field and one that we take great pride in specializing in.
- Two of the most searched key phrases are ‘defense lawyer’ and ‘DUI lawyer’. However, these keywords don’t convert as well as some of the less searched keywords. Why? Because many people take their paperwork home and begin searching for what they have been charged with, specifically. And, because there is such a variety of charges that people can face, criminal defense attorneys have a larger set of keywords that can lead a potential client to their website. So, if you’re interviewing a marketing agency that doesn’t ask what types of cases you want within the first 5-10 minutes, you’re wasting your precious time and sadly your money too.
- With the exception of family lawyers, the decision cycle is short for attorneys. This holds especially true for defense lawyers. The sense of urgency makes prospective clients scramble. You need to be found at or near the top of the search rankings. Your branding here has to be On-Point and speak to the person who is actively searching for someone who they think is going to help them.
- Because people have the option to work with a court appointed attorney, private criminal defense firms need clients that can afford to pay. This is why we are focused in very specific key words and within very specific demographics that will have the financial resources and desire to hire the best.
Criminal defense attorneys understand that TRUST is what people want in a defense attorney. Every single criminal defense attorney we’ve worked with is excellent at blending his or her personality in with expectations. You know that establishing trust with a client is critical, because when you tell your client ‘to take the deal’, the client has to know that you want what’s best for them. Your criminal law website is the first opportunity you’ll get to start establishing that trust.
Here at Catania Media, our experts are going to take you through a series of onboarding and screening documents so that we have all of the materials needed with exponential detail to give us the framework of results we are looking for.
You don’t need to waste your good time and money with do-it-all agencies that don’t have the specific knowledge and experience to take highly specialized law firms to the top of the rankings.
