ABOUT US
Joseph J. Catania
My passion is helping businesses craft compelling media campaigns based not simply on a sales and marketing perspective but on how the campaign fits into the overall growth strategies and operational structure of the company.
If you are a business owner who wants to see even better results from your media campaigns, my mission is to help you optimize your campaigns to an even higher level. Helping you to access the latest strategies for connecting with and creating a relationship with your perfect avatars — your ideal clients. Tapping into the two decades of relationships that I have developed within the industry as I helped grow our own family business Catania & Catania law firm by more than 300%.
And that’s only the beginning. There are many terrific media companies out there but the challenge that I found was finding an agency that also deeply understood the intricacies of managing accelerated growth and the day to day business operations.
From my 20+ years of experience as our firm’s CFO, I have developed a unique vantage point that allows me to approach media buying, digital and brand marketing with expertise in the “total picture perspective”. I offer clients an even bigger competitive edge by delivering an overall campaign that not only sounds “awesome” but that actually works in the context of a functioning, expanding business.
That is my commitment to my clients.
That leading edge point of differentiation is what inspired me to launch this agency and what continues to excite me about the media consulting industry today.
My Credentials
Experienced Chief Financial Officer with a 20+ year history of specializing in the law practice industry. Skilled in Budgeting, Business Planning, Risk Management, Corporate Finance, Entrepreneurship and Marketing. Strong Financial /Marketing professional. Graduated from Marist College.
Joe Catania has been featured in the Tampa Bay Times, Tampa Bay Magazine and Tampa Bay Business Journal.
Joe has also received various prestigious awards such as the Best Advertising Agency in Tampa according to Tampa Bay Magazine. Joe also received the Top Digital Advertising Agency Award in UpCity Marketplace and the Excellence in Business Award at the Expertise Law Firm Directory to name a few.
His accomplishments in the media industry are well known throughout Tampa Bay as he has been a featured guest speaker on local and regional TV, Newspapers and Podcasts for his exceptional marketing knowledge.
Mr. Catania is also a Co-Author and manages his own podcast interview series.
When he’s not helping his clients grow their own businesses at the highest level, you can often find him honing his skills on the Tampa golf courses or playing with the newest member of the Catania family, his grandson Calvin.
Team Members
Joe Catania
President & CEO
Heather Tolrud
Senior Account Manager
Kelly Moss
Digital Strategist
Bradley V. Pittia
Linkedin Manager
Mark Blackwell
Campaign Manager
Maebel Reliquias
Executive Assistant
FAQ’s
I have been buying media for 17 years. When I started with Catania & Catania P.A., it was a small Law firm. Through a strategic and focused approach using traditional media and eventually blending digital strategies I was able to help grow the firm exponentially, to where it is one of the largest and prestigious personal injury law firms in the Tampa Bay area.
It is a long term approach to media planning with the goal of achieving a competitive advantage.
Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to reach a larger audience without losing your shirt. No matter what marketing you use, If you don’t have an effective sales funnel and optimize your conversions, you’ll just be throwing your money away.
Radio continues to be useful in daily life: informing, educating and entertainment. By the late 90’s and early 2000’s radio stations were reinventing themselves to cater to niche audiences. Now there are stations dedicated to specific genres of content- talk radio, punk rock stations, etc.
I have 20 years of experience building a network of broadcast and cable T.V. stations, to focus our message to our potential clients through branding and call to action commercials.
OTT- Television: It stands for “ over the top” and refers to the practice of streaming content to customers directly over the web. Viewers who dislike paying for bundled content are often referred to as “ cord cutters”.
Advertising is simply the process of letting others know about your product or service. The most cost efficient form of advertising is called direct response.
The rationale behind this type of promotion is to get the reader or viewer to take some specific action. Either make a call, send an e-mail, pay a visit, etc.
This type of advertising can be implemented through traditional or digital marketing strategies. These type of campaigns can help you achieve a higher return on investment.
