Writing is a major component of social media for all types of businesses, including law firms. If you’re a legal marketer who doesn’t consider writing their strong suit, there are many strategies that you can implement to devise effective, engaging social media copy. It’s possible to improve your writing skills with the unique considerations involved with social media in mind. 

Cater To Your Audience. 

When you’re posting for a law firm, it can be all too easy to simply post advertisements for the firm. This isn’t as effective as you might expect it to be. A better strategy is to consider the audience first with every sentence that you write. What does your audience want to read, learn, and engage with? With this idea as the driving force behind your social media writing, you can better carry out the purpose of a social media campaign. 

Be Concise. 

Wordy content doesn’t make for good marketing material. Edit out unnecessary words and make sure to use the active voice. Sentences written in the passive voice can quickly lack clarity. This can be particularly damaging for a law firm, which needs to exude an air of professionalism and expertise. 

Consider The PAS Formula. 

For law firm marketing, the PAS formula for copywriting can be particularly effective. This formula, which is an acronym for “Problem, Agitation, Solution.” This means that your writing should touch on the problem that the audience experiences, emphasize the difficulty of experiencing that problem, and then provide a solution. This formula can ensure that your message emphasizes the value of the firm’s legal service while connecting to the audience’s experience. 

If you’re seeking expert law firm marketing services, contact Catania Media Consultants today. We have extensive legal marketing expertise and can provide you with the outstanding social media copy you need to succeed.