LinkedIn is a valuable social media platform that law firms can use to gain awareness among their target audience. When it comes to LinkedIn posts, one of the main priorities among law firms is engagement. Posting content is fine, but it becomes beneficial for your business when you garner interest in your firm through relevant, engaging posts. 

Here, we’ll provide a handful of tips that your law firm can use to create, post, and benefit from engaging LinkedIn content. 

Aim To Create Conversations

On LinkedIn, the key to high engagement isn’t simply to post content. Instead, it’s to start and carry out a conversation with other users. To achieve this, it’s important to develop and curate content that provides depth and relevance for your target audience. Once the content is posted, make sure to continue interacting with your audience, too. The work isn’t done after you’ve hit the publish button!

Utilize LinkedIn’s Publishing Platform

LinkedIn has a publishing platform that you can use to create articles or other types of content directly on LinkedIn. While we recommend linking back to content on your website in your LinkedIn posts, too, utilizing this platform to create content directly on LinkedIn can increase direct engagement with your audience. 

Settle on the Best Time and Frequency To Post

Timing and frequency are essential to keeping your LinkedIn audience continually engaged. Determining the best time to post may take some experimentation, but you can use LinkedIn analytics to find out when other users seem most likely to interact with your posts. As far as frequency goes, three posts per week are typically ideal on LinkedIn, but this number may require adjustment based on your audience. 

Digital marketing is competitive among law firms, but you can win over potential clients with high-quality content on LinkedIn and other social media channels. Contact Catania Media Consultants for expert help with bolstering your law firm’s digital marketing strategy.