Instagram has developed far beyond being a simple photo-sharing platform. It’s now a major marketing tool for businesses in all industries — including the legal industry. To remain competitive in a market that’s shifted to the digital world in a significant way, law firms need an active, vibrant, and informative Instagram presence.
Read on for our top Instagram marketing tips for law firms.
Hone In on Your Audience
Instagram has hundreds of millions of active users. With so many people viewing content on Instagram every day, it’s crucial to accumulate an audience with the potential to build your client base.
Before creating and curating Instagram content, focus in on your target audience. This should involve consideration of your optimal client. What type of content are your potential clients looking for online? How can you fulfill those needs through thoughtful, relevant, and well-timed Instagram posts? Determining your target audience as a law firm on Instagram is the first step towards engaging users.
Use Hashtags Intelligently
Hashtags on Instagram function to organize content. So while the world of hashtags may seem tricky to decipher at first, your firm’s social media strategy will benefit greatly from the inclusion of relevant hashtags. Hashtags that focus on your location and the services that you provide are a good place to start. You can think of hashtags like keywords that will lead Instagram users to your content.
Share Content, Not Constant Advertising
Of course, your law firm’s goal in developing an Instagram presence will be to attract new clients and strengthen your reputation. However, your Instagram content shouldn’t feature advertising alone. To boost user engagement, make sure to post interesting and relevant content such as articles, informative videos, and blog posts from credible sources. Interspersed with high-quality promotional materials for your firm, this content will improve your Instagram page.
For expert help with your law firm’s digital marketing strategy, contact Catania Media Consultants today.