Social distancing guidelines and staying at home orders to slow the spread of the virus and minimize the risk of viral transmission means that millions of U.S. citizens are spending more time at home.

This has increased internet consumption as more people work from home, find ways to entertain themselves, and connect with one another online. Businesses using digital marketing services in Tampa, such as pay-per-click (PPC), will sail through these difficult periods.

Here we’ll discuss what PPC is and reasons you should consider paid search advertising during the COVID-19 Pandemic.

What is PPC?

Pay-per-click is a type of digital advertising where search engines allow businesses/entrepreneurs to place ads on a prominent position in the SERP or other advertising platforms. PPC enables you to reach customers in a more personalized and targeted way and bring web traffic to your site.

However, many factors affect your Ad’s position and rank on the result page, such as the context of a user search, quality of your landing page and Ad text, etc.

Here are some reasons why you should be investing in PPC to thrive your business sales during the crisis:

1. Generate More Qualified Web Traffic

Qualified web traffic refers to visitors that are interested in your products and services and are likely to convert to consumers. The PPC allows you to target and display ads to customers who are likely to be interested in your business offerings.

Keep in mind that it is more profitable to gain a small volume of qualified traffic than receive a higher volume of unqualified traffic. That’s because qualified traffic consists of visitors who are interested in your offering.

2. Instant Results

Marketing through an organic medium takes a lot of time. By using paid channels, you can grow your business faster, as there is no waiting period. You will generate new leads and business requests using paid ad channel within a few days after launching your campaign.

During such a period, you should focus on staying afloat. It means that you should not wait to start receiving business requests. Instead, attract qualified traffic to your website instantly through PPC.

3.Improve Brand Recognition

PPC campaign is an effective way to create brand awareness and improve brand affinity. In order to achieve this, you need to know your target audience and the various channels where they are likely to be found.

Not every web user will click on your business sponsored links. But as they continue to search for your business-related keywords, their exposure to your sponsored links and brand information will increase.

4. Excellent for Local Search

Today, many customers use search engines to find local information about businesses. That means they want ads personalized to their city or immediate surroundings.

If your business has brick and mortar stores or serves customers within a specified area, you should focus on location-based advertisement. The best part of PPC is that it is an excellent way to market business at a local level and target local traffic.

For instance, with Google Ads, you can identify business-related keywords and use them to target consumers within your locality.

The Bottom line

Your PPC campaign should involve proper planning, execution, and effective management. This task requires expertise, experience and knowledge on the subject. That is why you should consider hiring digital marketing services in Tampa to create and manage your paid campaigns to achieve optimum results.