Most Popular Types of Media for Advertising in 2021

Have you been wondering where you’re going to advertise as people move away from television and radio? Although these are still important venues to run your advertisements, it is more important to have a well-rounded advertising portfolio that includes streaming and social media. Here are some of the most popular media for advertising going forward.

Podcasts

No matter what streaming service you’re using, you’re going to run into advertisements. Even with a paid subscription, Spotify (and others) run ads with premium podcast content. If your target demographic includes those most likely to pay to rid themselves of ads, podcasts might be one of your only ways to reach them.

YouTube

Although YouTube offers a Premium subscription, most people who use the platform want independent content to prevail, and that means putting up with ads. Small channels that don’t show ads earn little to no revenue for their efforts. The people who use the platform for this purpose most are well aware of this and try their best to support their favorite YouTubers, making them perfect targets for advertisers.

Tik Tok

Perhaps it is not so incredible that Tik Tok exploded in the US. Americans love ways to share their lives, and a social media platform designed specifically for short videos is very appealing. In general, you’re going to need to up your social media advertising game in 2021 as more and more people opt out of advertising. Social media is the one place you can always be sure to reach your target market, and Tik Tok is THE place to get your product or service in front of Gen Z consumers. 

Need more fresh ideas to bring in new leads for your business? Contact us today to learn how we can help you develop a top notch multimedia marketing strategy.