Medical and Health Care Providers who are seeking to expand their client base in the following areas should consider Catania Media as your service partner
MEDICAL MARKETING SERVICES
Cosmetic Surgery
Weight Loss Therapy
Chiropractor
Alternative Healing
Dental
Hospitals and Clinics of all types
We also specialize in these types of facilities
- Acute care or general hospitals. ….
- specialty care hospitals. …
- nursing homes or long-term care facilities. …
- ambulatory care centers, surgical centers , or outpatient clinics. …
- physicians’ offices. …
- healthmaintenance organization (HMO) …
- home health care. …
- rehabilitation center
As a unique medical provider providing the best services you can within a limited budget, it is important to devise aMarketing Strategy plan that best fits your priorities.
Medical marketing is a particular niche that requires specific knowledge of both the client base and the professional medical services being offered.
We cannot stress enough the importance of having the right team working on your marketing growth plan. Most other digital agencies have absolutely no experience in the medical field and thus end up wasting countless hours and focus on wrong techniques.
If you’re a health care provider, consider the following as areas to focus on while developing your marketing plan.
Medical Marketing Services: 3 Tips to Improve Your Marketing Plan
Know Your Target Audience
An experienced digital marketing agency would follow this tip as it’s #1 priority. It is the cornerstone of a successful marketing plan.When you want to successfully communicate a message. Knowing your target audience means that every word, sentence, and paragraph is directed to a particular kind of person.To be successful at this, you should imagine who your intended audience is: typical age, gender perhaps, situation in life. If you can think of someone you know personally who fits this profile, imagine you are writing your marketing content to that person.
Marketing can be a deeply personal process, because it involves thinking about what may be going on inside the reader’s mind. When your target audience reaches the website, they will know that this information is for them. It doesn’t matter if people outside your target audience aren’t interested. You aren’t writing it for them.
This is where experience and expertise in the field of Medical Marketing and having a deep understanding of the right niche so that the content, the flow patterns, the communication are all in synch and deliver the correct message for the appropriate results
Conveying Your Expertise
At the same time as you show that you understand your potential clients’ desires and needs, you should also show them that you possess the knowledge and expertise necessary to help them. This can be accomplished by including relevant medical knowledge, especially in facts that the common person may not know. Good pictures of the staff or your office building can also go a long way in convincing your target audience of your legitimacy.
While they may not seem so vitally important, graphics can operate on a person’s subconscious level, so that they feel more comfortable and mentally prepared for their office visit. Other ways to convey your expertise could be: offering to give talks on medical topics of interest on the local news. You can also send press releases to the local media with your expert commentary if something big in medicine has hit the news..
Here at Catania Media, we take all aspects of your facility in consideration. We than marry the two aspects together in a blended formula that works every time.
Importance of Building a Professional Image
Patients are worried about health conditions and are looking to healthcare professionals to provide them with the answers they need. If you create a professional-looking website, you build a brandfor yourself. Having the right brand becomes the key to long lasting success in any operation but it is paramount in competing against other medical facilities in the same field.
Again, choosing the right digital agency to build out your medical marketing plan and execute it properly is as important as the patience decision to choose the right doctor or facility for their own treatment. We at Catania Media take extra care and precaution to provide the best service to our clients.
Let me give you some statistics to prove how important our service is now in 2021 and beyond
It was at about this stage when we realized that a medical marketing strategy was going to be one of the most important things a physician or a medical group could do in order to grow their practice.
The advent of review networks such as Google Reviews, Yelp, and directories such as Healthgrades and Vitals became a go-to resource for patients as they did their due diligence while looking for a physician.
Ask yourself how your reviews and your public image looks and can their be any room for improvement in that area?
We found that many of the older physicians were reluctant to spend time, energy, and resources on their internet presence. But soon it became apparent that the younger physicians who focused on getting better reviews and building a better website were starting to take a big share of the new patients in a given locale.
Do your own test and see if your facility is pulling up on the rankings in any of these top 3 search requests on Google
“Doctor near me”
“Best cardiologist in YOUR CITY”
“Experienced nephrologist in YOUR CITY”
These types of searches became the de factor standard for finding and researching a physician. Even the referrals from family doctors were met with diligent “Google research” by the people who received the referral. No one wanted to go to a physician with 1 or 2 stars on Google.
This is where having the appropriate Review Strategy becomes the single most important aspect of any health care facility. Let Catania Media Design the marketing plan to take your practice to the next level and beyond
