Today when people hear the term “digital marketing,” they automatically think about website SEO and content or social media, but any digital marketing campaign needs to be well-rounded so that you can reach as much of your target audience as possible. Instead of focusing all of your time, money, and efforts on content and social media marketing, include some of these more important elements of any digital marketing campaign.

Real SEO is about more than just content.

Great content is definitely a pillar of winning over the search engines, but it isn’t the only thing you should be focusing on. Search engines grade your site on user experience (UX) and a few other things you’d never think about. Getting backlinks to and from your site from authoritative sources is extremely important. So is going after commonly searched questions and other tools.

Social media marketing is tricky.

Sure, you can create a Facebook, Twitter, or Instagram account for your business for free, manage and post to the page yourself, and take advantage of cheap ad offers when Facebook offers them as a hook. While you’re saving money doing it yourself and relying on likes and shares, you’re also missing out on a more targeted audience that would present a much higher return on your investment.

If you want social media to be an effective part of your digital marketing campaign, you’re going to need someone specialized in that area. It requires posting the right content at the right time, to the right audience. You have to know when to make something an ad, when to make something a blog with an eye catching link, etc. All of this is manageable within the different social media platforms. But if you don’t know what you’re doing, you could waste hours with little benefit.

It’s about more than digital marketing.

You are building a brand, whether it is online or offline. Everything you put out there is a representation of you and your business. That means that all of your marketing efforts, both guerilla marketing and digital marketing, need to be coordinated and bolster each other across different types of content and different media. 

In short, you’re not going to have a successful marketing campaign without a well-researched and well-thought out marketing plan for your business. You should have a marketing plan in place when you first create your business plan. And if you didn’t, you should definitely be making it a priority.

If you need help getting started with effective marketing, contact us today for a consultation.