There are a million things to do when you are starting a new business. Getting any new enterprise off the ground takes a huge amount of time, effort, and money. Even though you’ll likely have a business plan at some point, you might not think it is necessary to fill every section right away—like your marketing plan. This can be a huge mistake. Here’s why.

Your business can’t grow without customers.

Chances are you went into this business with your own network, and you probably already have at least a few clients or customers on the line. But without new incoming customers, you’re not going to grow from there. Your marketing plan is vital for reaching your ultimate business goals. You cannot succeed without marketing.

Marketing efforts should be coordinated.

Many small business owners and sole entrepreneurs are trying to take advantage of free or inexpensive marketing methods, especially online. Facebook and other social media can serve a purpose to drum up customers or bring in website traffic. So does keeping a blog and frequently updating your website. 

But these marketing efforts need to be coordinated to achieve the best results. You should have a content strategy, a social media strategy, and a direct marketing strategy, and they all need to align with each other and work together to bring in new prospects.

DIY marketing is always a bad idea.

Unless you have a degree and experience in marketing, you really shouldn’t try to handle the marketing for your business alone. You’re going to need a network of professionals to handle these efforts for you. A marketing plan puts everyone on the same page. Not only does this give you better results, it allows you to focus your attention on your business.

If you aren’t sure where your marketing plan should take you, contact us today to schedule a meeting with one of our marketing gurus.